Search Engine Optimization Tips & Ideas
SEO stands for “Search Engine Optimization.” To optimize your site for the search engines is to try to get it listed in the top rankings when any particular keyword phrase related to your industry is typed into the query box. SEO is particularly important for e-commerce sites.
Here is a run-down of the essential elements needed to optimize your site:
While some webmasters remember to include a META Description and a META Keywords Tag in their home page HTML code, many forget to include them on every page of the site that they want indexed. Or worse, they duplicate the homepage TITLE and META Tags on all other pages. To give a web site the best ranking ability possible, it is highly recommended that each page of the site include a unique TITLE tag and unique META tags, individually tailored to the content of that specific page.
1. The TITLE Element TITLE elements, (commonly called TITLE Tags), are one of the most important factors that search engines “look” at when it comes to determining the relevancy of a web page against a search query. In their ranking algorithms, nearly all the major search engines attribute a high relevancy weight to the content of the TITLE tag. In the HTML code of a web site, TITLE tags look like this one (for a fictional florist):
<TITLE>Miami Florists - beautiful floral creations made to order.</TITLE>
2. The META Description Tag META Description Tags are designed to describe the content of web pages. Search engine robots will gather up this information when indexing web sites and often use it when referencing web pages in the search listings. While not all search engines continue to utilize the META Description Tag, a majority of search engines rely on the content of this tag (together with a site’s visible content) to provide information about a site that they can match with search queries. It is therefore important for webmasters to include keywords and phrases in the META description that they would expect searchers to use to find their site content. In the HTML code of a web site, a sample META Description Tag looks like this: <META name=”description” content=”Miami Florists create beautiful floral bouquets, arrangements, tributes and displays for all occasions, including weddings, Valentines Day, parties and corporate events. Deliveries throughout Florida.”> You can view the META Description Tag of a site by viewing the source code.
3. The META Keywords Tag While only indexed by a small handful of search engines these days, the META Keywords Tag is still worth including within a site’s HTML code, if only to provide those search engines with as much information as possible about site content.
In the HTML code of a web site, a sample META Keywords Tag looks like this: <META name=”keywords” content=”flowers, roses, weddings bouquets, florists, floral arrangements, flower deliveries, Valentines Day gifts, Christmas decorations, Mother’s Day, tributes, wreaths, clutches, sprays, in sympathy, funerals, corporate functions, parties, floral displays, Miami, Florida”> The current lack of support for the META Keywords Tag by so many search engines can be attributed to increasing spam abuse by ignorant webmasters. These webmasters thought the keyword tag was a good place to stuff hundreds of keywords in the hope of achieving a higher search ranking, thereby “spamming” the search engines with useless, non-relevant data. This prompted many search engines to filter out the META Keywords Tag or lower its importance within the ranking algorithm. You can view the META Keywords Tag of a site by viewing the source code. 4. Build your sitemap and submit it into different search engine.
5. Submit your website on different serach engine.
6. Create Tag Cloud for your web site.
7. Create your website blog using WordPress, PHP, Mysql.
8. Your web page URL should be same as your page title.
9. Don’t use Session ID as ‘QueryString Parameter’.
